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SOCIAL MEDIA

Plum Fintech

During my time with fintech company Plum I took ownership of the social media copy on assets and captions. One of my initiatives, "Plum Bites" aimed to educate followers on everyday money and finance terms in a simple and engaging way. It quickly became a success in terms of engagement which led us to launch a monthly newsletter.

CLIENT WORK: WESTBANK CHARITY 

Westbank's social media stretched only to occasional posts on Facebook and Twitter with little structure and reach. I have worked on setting up an Instagram account, strategised to post more regularly on all social media accounts and refreshed their content to engage and promote action. The use of hashtags, tagging relevant accounts and producing graphics on Canva has given the charity a refreshed social media presence, driving much needed traffic to the website.

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