HOLLY AMBER WEST
CLIENT WORK: WESTBANK
Website content: Blog and webpage
Westbank are a community health and wellbeing charity based in Devon. Westbank were in need of a refresh and development of their website content. I have been working on re-writing existing content such as their exercise class descriptions, diabetes referral programme and community allotment services to inform and engage website visitors.
As well as re-purposing content I have also set up a new blog section aimed at providing interesting and informative content, which is relevant and themed around promoting Westbank's various services.
Combating Food Waste Blog
Blog educating people about the dangers of food waste, ways to tackle it and encouraging donations to Westbank's Community Larder.
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A blog post discussing fast fashion issues, how people can do their part and promoting Westbank's new volunteer role
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A blog post discussing the detrimental effects of loneliness, what communities can do and how Westbank helps.
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Listicle on the benefits of winter workouts to promote Westbank's health walks and exercise classes.
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Listicle on the benefits of online workouts to promote Westbank's virtual classes.
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Westbank's Community Allotment Webpage
Re-writing and re-working content for the website to make it more engaging.
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Blog describing the benefits of spending time outdoors and advertising Westbank's Wildlife and Health Walks
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Exercise Class Descriptions
Re-writing long and short form descriptions of the exercise classes offered at Westbank gym to inform and engage.
Social media
Westbank's social media stretched only to occasional posts on Facebook and Twitter with little structure and reach. I have worked on setting up an Instagram account, strategised to post more regularly on all social media accounts and refreshed their content to engage and promote action. The use of hashtags, tagging relevant accounts and producing graphics on Canva has given the charity a refreshed social media presence, driving much needed traffic to the website.
